About.
Masson was inspired by a quote from one of the best creative directors of all time, Bill Bernbach, one of the founders of DDB. He said, “You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.”
That's what we're really after—making people feel something in their gut so that they don’t just get inspired but take that feeling and do something with it. In marketing speak, they take an action.
Today, brands have unbelievable reach. Our mission is to put your best foot forward everywhere your audience spends their time, with compelling clarity and conviction.
We believe in:
The power of observation
Understanding before executing
Having conviction
Simplicity
The details
About Mike.
Masson Founder and Creative Director Mike Phillips got his start in journalism. This is where he learned the fundamentals of powerful storytelling—digging for the truth, validating that truth, and communicating it in a moving way.
From there, he went to the dark side. Advertising. Beginning as a copywriter, then creative and content strategist, and creative director. Mike has worked with some of the most progressive brands in business with a goal of making their voices heard, while giving their customers every reason to believe in what matters.