$44mm
investment secured following our work together
Naming and Tagline
Totus Medicines is a revolutionary pharmaceutical company that applies every scientific discipline to treat the totality of human diseases, through the power of covalent bonding, and some of the most innovative minds in the field. After a thorough naming process with our partners at One Design Company that included getting to the heart of the scientific industry and the simple yet grand value proposition of the company, we discovered The term totus–Latin for “total” or “all”.
The Totus tagline, “Our life’s work is to save lives” was written from a deep passion to leverage decades of expertise across disciplines to help people with one all-important goal. To save lives.
Brand Positioning and Website Content
As a new brand, we dove deep into the Totus ethos, brand narrative, unique value propositions, persona and tone of voice. The result was a comprehensive verbal brand identity that guides every aspect of the brand’s communications.
The Totus Medicines website is an exercise in complexity vs. comprehension. While the subject matter is complicated, the impact of the company’s work is all too human. The content strategy was to be thorough and comprehensive while stirring the emotions at the center of the brand.
