From challenger brand to industry leader
Content Strategy
Telecom business systems are historically and notoriously disconnected, cumbersome and inefficient. Wavelo is transforming the industry with modern solutions built to streamline infrastructures and empower telecoms to rapidly innovate new products and services.
In 2023, Wavelo needed to raise awareness for its mission to “simplify telecoms”. Working closely with the marketing function and company’s leadership, Masson helped develop a content strategy focused on educating its audience on the advantages of working with a modern telecommunications software provider. We established a brand position as an upstart founded by veteran leadership, while creating a structure to inform and educate industry insiders across channels.
Copywriting
Through a deep discovery process with stakeholders and subject matter experts, Masson helped establish the Wavelo brand narrative and tone as the company entered the market. Working iteratively, we then crafted content for the Wavelo website, from attention-grabbing headlines to detailed descriptions of system-agnostic products and services.
Two years later, we worked with the Wavelo team again to help make additional content updates to the website as Wavelo solidified itself as an established leader in the space with a host of new revolutionary products and services.
Content Marketing
It was critical to Wavelo’s success to plant their flag firmly in the ground as a cutting-edge technology provider. To help accelerate this position, we crafted dozens of content pieces extolling the unique value Wavelo brings to the table. These included thought leadership pieces, sponsored content in trade publications, social media posts, video scripts, email campaigns, detailed case studies and trade show collateral.
Wavelo has since become known as a leader in telecommunications software, helping those from the Fortune 500 to hungry challenger brands transform the way they build and grow their businesses.
